A meta description is an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how […]

What is a page title? A “Page Title” is the HTML title tag, which is also called the SEO title. When you do a search in a search engine, you get a list of results that appear as snippets. The SEO title is part of the snippet together with the URL and a meta description.

A Competitive Gap Analysis is an SEO strategy that identifies gaps in keywords that your competitors are ranking for – and that you are not ranking for – then you can create content to rank better than them and siphon their organic traffic and search engine rankings.

Keyword Research is the process of investigating which words and phrases your target audience is using to search for products, services and answers to questions in search engines. A keyword can be one or two words, but it can also be a complete phrase or a question.

Pinging consists of submitting new pages so that the search engine robots can index them and, as a result, increase their visibility in the search results. Simply put, the pinging process itself is nothing more than informing the search engine crawlers that new content has appeared on a website.